Week 9 EOC: NO

The movie no is very similar to the current presidential race. It instantly reminds me of Bernie Sanders and Donald Trump. In the case of Trump he would have the role of the current president in the movie. He says what people want to hear in order to stay in office in order to distract the methods he used to get there in the first place.Donald Trump has had so many botched business ventures its almost shameful how he could look at something like president of the united states as a business opportunity in order to not better the nation but make his pockets fatter. On the other hand Bernie Sanders has a long background of fighting for peoples rights, even-though it is there he does not boast it. It had to be uncovered and unearthed, he feels like all his good actions speak for themselves and whenever his character and ethics are questioned there is always an answer for whatever the ordeal. The thing that impresses me i that his answers to situation come promptly and do not seem to be forced. Everything seems to be genuine which is what hits home for me. Trump is beginning to result to dirty marketing tactics in order to try and defame the character of the other candidates. Just as things unfolded in the movie the good guy usually seems to have no shot in hell at proving himself but somehow pulls through in the end once all is on the table, if they are willing to deal with the circumstances and overcome. In this case I think that the same will happen Bernie will be tested if he can put his head down and push through whoever really deserves to lead this nation will be who wins it. In the case of NO the right guy won. Hopefully the same happens for America or we might find ourselves in a tough spot in the years to come.

Week 10 EOC: Channels Choices for Final Project

I believe my product will fit best on quick television ad which peak interest and cause curiosity, on simplistic billboards with short thought inducing sayings and, finally I think the product would do very will in promotional television based advertising for movies in the same sort of way Star Wars did with dodge. People need to understand the value and in what you are getting. For the same class of vehicle and at this price point the performance can not be matched. The vehicle takes he reins while the technology is active and really does turn an average driver into a great driver. The GT-R's marketability across several platforms. With that being said I think shows mainly dealing with driving for example: Speed, SmokingTire, Top Gear. Should be the main location for the television advertisements and the billboards need to be upper middle class neighborhoods on the suburbs of larger cities like Los Angeles. Where people want nothing but to make their neighbors jaw drop. I grew up in a place like this and trust me a beautiful car with a loud exhaust is the way to go. As for the billboards they need to be placed near custom performance shops, so when people see them they notice the shop and think nothing other than "that car must be a beast".

Competitive Analysis

This one made me smile. Honestly there isn't really anything that can compare with the GT-R Nismo at its price point, class, weight, and horsepower numbers. At this price point the car is compared with things that boast massive V-8 engines making massive horsepower numbers and torque numbers. Things like Dodge Challenger Hellcats, Mustang GT 500s, and Acura NSXs. On paper these cars seem to tower over the GT-R in some cases having 200-300 more horsepower and torque with similar weight. It only makes sense that that would destroy the GT-R. It comes down to refinement and engineering, those cars do not even come close performance wise in any aspect. They lose all the way across the board in every subject. The funny thing is "Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition"(2). Everyone picks from the same pile of parts. In the class all the metals used in the cars down to the stitching in the leather are the same. All the differences are is the execution of the final product. Nissan's craftsmanship is unmatched in this case. All the other brands have no clue why they lose so badly in all aspects of this class. It is simple, innovation. "The strategy helps define the brand's or group's personality and promise, differentiates it from the competition by defining the positioning, and codifies the brand essence"(72). I love how Nissan keeps a low profile and does not have commercials with the GT-R even in it, because it is established that it is the best and there is no real need to associate it with any other non-sense, all you need to think is perfect performance.

The Big Idea

The big idea here is that this car can and will do everything you need it to do with grace and to perfection. The car is not normal, no other vehicle in it's class delivers half as much. Everything falls short be a large amount. The advertising for this car does not to be grand and over the top. "The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand..."(15). The car delivers on a grand scale with its performance, therefore it does not need to be overshadowed with gimmicks. "An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message..."(66), whatever you put out there with something like this is exactly how people ill view it. If you go over the top with the connected advertising for the GT-R it will blend in with everything else and compete for a spotlight with all the other ridiculous, catchy, over the top marketing strategies. It will get people thinking, "well why doesn't Nissan do the super crazy, ridiculous advertisement like they are trying to compensate for something. This will spark curiosity and uncover they don't do it because it is not needed. When A product is great it will speak for itself when put to the test. "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation. That consumer insight should be coupled with an insight into the brand..."(68). All you need to do with this car is tell someone, it can do anything and everything you need it to do, its perfect. It will do nothing but spark interest and make them challenge your accusation and find out for themselves. The big idea here is to dangle the bait out in front of peoples face and dare them to take a bite, once they do the hook will be set far too deep to get off. People like to feel like what they have makes them slightly more important that the next person. "It is a response that may derive from personal significance or reward and the desire to feel good"(49).

Promotion

I sat and thought about this for awhile, about what exactly could I come up with to promote this car then it hit me. You need to be cut and dry with something like this. Straight to the point, "...the best way to reach customers, regardless of the channel, is to actually offer them something they will value. (162.)  for starters a Twitter account needs to be made with the hashtag #Perfect. Literally everything you try to put the car through in end result is perfect. Launch during a drag race, perfect. Take a corner at over 80mph, perfect. Put coil-overs on the car, slam it to the floor and still want to maintain balance and style, perfect. The car just simply does not fail, when people can get a concept and understand it, it encourages them to take action and participate "...effective advertising could persuade you that a particular brand is better or more appealing than the competition"(2). Everyone else needs some huge gimmick and catch phrase while here it just simply does not fit nor is needed and customers notice that. "Here is the product, this is what we say it can do, after its tested every which and way it does exactly that and people appreciate honesty. Here, the sales pitch is woven into the drama, with the hope that the audience won't focus on the persuasive intent. Some say that audiences tend to be more skeptical of claims made in lectures, whereas dramas tend to disarm, dropping the level of skepticism. Lectures and dramas can be combined into one format, where the drama is interrupted by a mini lecture or vice versa"(108). People do not like what. We being creatives we are trained to perceive creative content from a profession point of view and evaluate. Normal everyday people don't do that so with a lack of words we must sometimes dumb down a message so that it can be quickly grasped and understood because attention spans run short these days. With that being said the brand needs a face. Someone people can associate with the brand and get comfortable with. "An average person, actor, model, or other celebrity—who positively represents the product, service, or group. If the role is a recurring one, that individual becomes the face and voice of the brand or group"(112). I think that this person needs to be someone well known but at the same time has a bit of mystery and a certain depth to their character which is why I think that Samuel L. Jackson needs to be the voice and face of all the commercials. "When so many brands are parity products and services, a celebrity endorsement can provide a point of differentiation and build brands through the purchase of a celebrity's cachet"(114). He is a reputable source, is not usually involved in controversy, and has a depth to his character. Similar to the car, no recalls, no huge issues, nothing but a well delivered product. 

Creative Content

For my creative content I constructed two composites of the car. In an area where you least expect to see a super-car for one and the other on a track/racing environment where it really shines. For the first example I decided to put it in a lot where trucks dock for unloading, because it is out back and out of the way and the car is hidden. "The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition"(152). If you aren't tearing down the street or the highway you would have no idea what type of car just passed you. It would just be a nice high end Nissan to most people. Showing that the vehicle can be operated in a sedated state. The throttle response is cut, steering and suspension dampened, thus turning an utter beast of a vehicle into a tame little Nissan. One could almost say turning it into a Luxury car because while it is a well established performance machine it also has only the highest level of craftsmanship on the interior. Which is why I put the first image in such an unexpected setting, "Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible..."(32). The same old ideas get boring, I am tired of the cliche ideas of cars driving and being blurry from motion or a big truck driving through some mud. "A brand or group embodies something: ethics, humanitarianism, preservation, coolness, fun, family values, respectability, excitement, energy, novelty, inventiveness, cutting-edge research, healthful living, an active lifestyle..."(58). Why not simply show a car not moving it is in it's element to be marveled at by those who can imagine what it could do if it were on. Sometimes you have got to let people imagination run wild and the rest will happen naturally. Let someone imagine and they will sell the car to themselves, which was exactly the reason for my just putting the GT-R at the track, motionless, on a very large skid-pad. It makes a drivers mind run wild with the possibilities of what could be, sometimes things are just meant to be and fit in perfectly with their environment and in this case, "To achieve unity, all the graphic elements must look as though they belong together"(159). The unity is perfect because the car is right where it was designed to be.

Analysis of Project in the Real World

My pitch and strategies behind it would be very successful. At this point in time mostly what people see is horsepower and how much does it cost. Mainly how much it costs. Since the general population don't exactly understand how all the numbers associated with cars work, "It's where the brand creates a commitment to a relationship. It's where the brand creates something useful to you, something that's a utility in your life,"(54). they are lead by dollar signs and the quality of the product. Basically as long as the car sounds fast and has nice leather it the actual numbers on paper do not really matter. "Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality..."(5), with that being said the only thing brands have to distinguish themselves in the car industry is actually delivering up to expectations. The GT-R is a great value and you really do get alot for the money you spend, "A branded utility is a product created by a brand or sponsor that is ostensibly useful to the consumer and generally (but not always) offered free of charge. The product (or branded utility) should provide a useful and pleasant experience for the consumer."(9).

Week 8 EOC: Godzilla !

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

2016 Nissan GT-R Nismo: Whatever You Need it to Be !

Simply said the Nissan GT-R is whatever you need it to be. Wether you want a weekend warrior car for the track, a luxury car, an all our race car, or something to take you back and forth to the grocery store this is it. This car is visceral and very well refined to beat basically everything else in it's class. The car can literally be anything and everything you need it to be, "The creation of an ad can happen in any number of ways. Some people think in words. Ad great George Lois recommends writing first. Others think in images. Still others are switch hitters. It really does not matter which comes first, as long as both line and visual work synergistically and are based on a solid idea"(95). This car doesn't need some insane phrase. Just like the car it is cut and directly to the point. Doesn't really matter if you want to do over 200mph or never let the thing leave second gear. Either way it will be perfect for what you need it to do, "Copy has to sound fresh and not predictable. It also has to sound as though you are engaging in a natural conversation with the reader."(100). In this case a simple "Whatever You Need it to Be", really does hit home.

Week 7 EOC: Final Project Pitch

For the most part in modern times people associate cost with performance when it comes to vehicles. In some respects this is true. Most performance driven cars of today, the higher the sticker the more you get. Most people can not even handling an actual custom built vehicle tuned for maximum performance, nor do they have the ability to build and maintain the vehicle. Therefor they have no problem when available to spend a bit of extra money to get as close to that experience as possible without taking full responsibility for things. They can literally "drive it like they stole it" because at the end of the day they can just take it to the dealership and get fixed right up in a jiffy with little to no effort. With that being said it all comes down to how much bang you get for your buck. The Nissan GT-R Nismo is the end all be all in the super-car class at the moment. For the most part the only thing that can beat a GT-R cost well over a million dollars. All you really have to do it turn the car on and try and hold on. All the systems are so well refined to where it makes crashing a difficult task at times. Nothing else in the class can compete so the pitch does not need to be over the top. All you need to hear is that it is perfect and if you don't believe I dare you to put it to the test.

Week 6 EOC: Grammys

Week 5 ECO: Favorite Superbowl Ad.

• First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis

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• > Who?
• In this commercial Hyundai was targeting parents, teens, and young adults. It appeals to the parents because like most parents their child going out for the night may it be a first date or a birthday party always raises question wether or not the kid is actually going to the destination in which they told their parents. I feel it has a little direction towards the kids because they can use the ability to track the car as a bit of leverage in being allowed to borrow the car from their parents or, possible even get their parents to buy them one, because they can rest assured the car is where they said it would be and if it isn't they can easily find out where it was taken to and, can keep tabs on their kids location.

• > What?
• In this commercial in particular I think what they are selling most are the additional features that come with the car. I think the key player in this ad is the ability to track the car. They didn't put too much focus on how it can save you if you were in an accident or how good the gas milage is. This commercial was more about giving parents another leg up on their kids by knowing where they are and trying to build that trust factor that kids wanting to borrow the car and declare some independence from their parents. Hyundai tried to give a kid the the mind set of "well maybe if they know where I am they wont have a problem with me using the car". Use the features as a sort of bargaining chip.

• > Where?
• The commercial took place all over the city, showing that the car wasn't a spaceship, in other words that it maneuverable even to a seemingly new, unexperienced driver. They went to several different places basically showing that it is designed to get you from point A to point B with as little hassle as possible in between.

• > When?
• In this case when fits into anytime. The car is practical, moderately priced within an average budget and, is an everyday car. Doesn't matter if you want to track your kids going out for the night or you simply cant find your car in the parking lot. It is a one size fits all kind of deal where it is functional and gets the job done.

• > Why?
• They think the product is needed because 

• > How?

Week 4 EOC: Role of Women in Contemporary Advertisment

Today sex sells. Nobody really even has any affiliation between their product and the commercial. For the most point most campaigns either have some stupid concept or a woman who is no-doubt being sexualized to the outer limits. For example Wendy's, uses beautiful women on the beach to simply make something look good. For one there probably isn't a Wendy's within 50 miles and secondly someone who looks like that would most likely never eat that burger which doesn't even look like that in real life anyways. Another example could be clothing, lets use Pump for example. They are using Kylie Jenner as their new face for their active wear. She is in no way active at all. Nothing about her says elite athlete. Basically in todays culture people like wearing active wear in order to portray an appearance that that are a health conscious person who actually exercises. In all honestly they wear it to look cute. Even looking at the poses in the ads. they are the least bit athletic. It looks like they told her "here hold this medicine ball and try to look cute". In my opinion it is a bit funny to see how much effort they put into the idea not realizing that that are literally becoming a hype beast brand which from a financial standpoint is a great idea but from an ethical standpoint is a horrible idea because it puts a lot of things the Pump brand has worked very hard for in jeopardy. Lastly why don't we have a look at the music industry. Literally all the videos consist of now days are naked girls. It is quite annoying because when someone actually has a great message it is instantly lost by an avalanche of half naked girls in the pool. I think that he use of women today in contemporary advertisement needs to be rethought. At this point companies are beating a dead horse and are the advertisements are beginning to clump together and coincide.

Week 3 EOC: Ethics in Tobacco

• Camel Cigarette Advertisement
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• 1. Determine the scenario: What happens in this frame?
• Joe Camel, the spokes character for the Camel Cigarette company is posing with a cigarette in his mouth, infront of what seems to be a Ferrari Testarossa. Which at this time is the it car to have, and on top of all that he has a beautiful woman leaning on it smiling at him, because she is attracted to his lifestyle and his "coolness" that comes from him smoking Camel Cigarettes.
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• 2. What is the setting? What are the conditions?
• This Shot appears to take place on some sort of beach area, in a highly populated city, Miami Perhaps, it is evening time and the sun is setting, which means the city is about to come alive and party-time is about to begin which is why Joe Camel and his date are dressed to impress because they are about to hit the town together. The relationship a lot of people desire to have.
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• 3. Who are the people or groups?
• In this clip only Joe Camel and his date can be seen, Joe Camel more prominently, portraying that he has some sort of prestige. He is much cooler than everyone in the city and that the woman being with him will become the envy of all the other women who see them together. In a lot of cases young to middle aged adults strive for this sort of celebrity.
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• 4. What is their point of view around this specific experience?
• From the perspective of this advertisement Joe Camel is above it all. He has everything the money, the fancy clothes, the exotic sports car, and a huge city with a booming night life at his whim and everyone sees him as the cool guy because he smokes Camel Cigarettes.
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• 5. What are their goals?
• It seems as if Joe Camel and his date plan to do nothing more than enjoy life. Everything seems to be at ease and they don't have very many cares in the world other than their own enjoyment and feeling and looking good while they do whatever it is they want to do. This is the message that the Camel company wanted to get across to their customers that whatever it is they do in life, make it look just that much cooler through smoking Camel Cigarettes.
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• 6. What are their assumptions? What are their perceptions?
• From the clip you can assume that Joe and the woman are successful business people, this is what I gathered from the setting, their dress, and the car. You can assume that they are the envy of many and everything they do is looks so much cooler when they smoke Camel Cigarettes while they do it. The audience can assume that they will be perceived as a little cooler also if they chose to smoke and use Camel products.
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• 7. Are there conflicts? Is there cooperation?
• It seems that there is cooperation in this advertisement. Joe Camel looks cool and the woman with him is the envy of other women because she is with Joe and together they are the coolest in the city. She compliments him by showing other guys that through him being the coolest he has the best woman, and she proves through him that being with Joe Camel, who smokes Camel Cigarettes, that she has the coolest guy. Therefore they share a relationship of cooperation.
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• 8. What are the outcomes?
• The audience of the advertisement begin to think that Camel Cigarettes will make them look cooler, so maybe they will try them out and it may work or it may not work. Either way the Camel advertisement staff has done their job because they got smokers to consider their brand and perhaps even got some to try them out bring in revenue, also they may have gotten new smokers to use their brand which should be their main focus, because from my experience once someone smokes a certain brand they usually are devoted to they same brand for years and years, and in some cases refuse to smoke any other cigarette. 

Week 2 EOC: Red Bull

From my experience I wouldn't call it safe but Red Bull is a step safer than Monster. It is a bit more balanced, chemical composition, wise and contains more than acid, caffeine and sugar, also their advertising delivery is so much better. They target newly middle ages people who don't want their last spark of energy to die. The target market of people that Red Bull targets are young people in aging bodies, the energy drink is more than just a jolt of bodily energy. It gives them a mentality that when they drink it that somehow they become more than a average middle aged person, but become a daredevil, stunt-driver, prankster, whatever it is that they think that able bodied young adults who lead an adventurous life do. I think that Red Bulls marketing strategy is amazing because they seem to know exactly who it is they are trying to reach out to. Which is why they have associated their brand with action sports. Ranging from competitive stunt-plane flying to monster truck driving. They are giving their customers hope, that with each sip their body is instantly refreshed and renewed and they can go out and adventure. It works surprisingly though. People drink the stuff up by the case loads because it makes them feel invigorated, even-though it is nothing more than basically an extended sugar high. In the advertising field it may be quite the challenge to separate yourself from all the other energy drink brands because they all want to portray the same image and get across the same message, this is the information I got about Red Bull from our class week two.

Week 1 EOC: Volkswagen "Lemon" Ad.

At the time of the Volkswagen Lemon advertisement being run its simplicity had A huge impact on advertising.  The ad was so simple, it was in black and white, there were no women, nor did it contain background scenery.  Most of all they titled it “Lemon.” Which basically means a cheap car that doesn’t work very well. With that being said they were implying by calling it a lemon that is was very cheap, easy to fix, small, didn’t require very much maintenance, and got you where you needed to go.  All the aspects involved with a cheap car, only in this case this one was very well made. Which is why the advertisement was so revolutionary.  They only wanted to show you what you get, a cheap, maintainable, peppy little vehicle.  The entire purpose of the Volkswagen Beetle, on request from Adolf Hitler, was to ensure as many Germans as possible has affordable, well made transportation, that they could rely on to evacuate an area quickly if a threat such as a bombing were to occur.  I think that the fact that the advertisement was in black and white played a huge role in the Lemon as.  It portrayed simplicity and really got across the point of “you get what you see”.  There was not any flashy things to entice someone to want to buy into a lifestyle or make it seem like the Volkswagen Beetle was a vehicle that was going to turn you into an envious person or that as soon as you get into the car women or men will be attracted to you like magnets.  Which is why it was so successful because it did not get people’s hopes up or anything like that it just simply gave them an option. An affordable, well-built, peppy little vehicle, the fact that they only had one black and white picture and a bit of body copy yet it was one of the most impactful advertisements run of all time shows that sometimes “less is more”.