Week 2 EOC: Red Bull

From my experience I wouldn't call it safe but Red Bull is a step safer than Monster. It is a bit more balanced, chemical composition, wise and contains more than acid, caffeine and sugar, also their advertising delivery is so much better. They target newly middle ages people who don't want their last spark of energy to die. The target market of people that Red Bull targets are young people in aging bodies, the energy drink is more than just a jolt of bodily energy. It gives them a mentality that when they drink it that somehow they become more than a average middle aged person, but become a daredevil, stunt-driver, prankster, whatever it is that they think that able bodied young adults who lead an adventurous life do. I think that Red Bulls marketing strategy is amazing because they seem to know exactly who it is they are trying to reach out to. Which is why they have associated their brand with action sports. Ranging from competitive stunt-plane flying to monster truck driving. They are giving their customers hope, that with each sip their body is instantly refreshed and renewed and they can go out and adventure. It works surprisingly though. People drink the stuff up by the case loads because it makes them feel invigorated, even-though it is nothing more than basically an extended sugar high. In the advertising field it may be quite the challenge to separate yourself from all the other energy drink brands because they all want to portray the same image and get across the same message, this is the information I got about Red Bull from our class week two.