Week 1 EOC: Volkswagen "Lemon" Ad.

At the time of the Volkswagen Lemon advertisement being run its simplicity had A huge impact on advertising.  The ad was so simple, it was in black and white, there were no women, nor did it contain background scenery.  Most of all they titled it “Lemon.” Which basically means a cheap car that doesn’t work very well. With that being said they were implying by calling it a lemon that is was very cheap, easy to fix, small, didn’t require very much maintenance, and got you where you needed to go.  All the aspects involved with a cheap car, only in this case this one was very well made. Which is why the advertisement was so revolutionary.  They only wanted to show you what you get, a cheap, maintainable, peppy little vehicle.  The entire purpose of the Volkswagen Beetle, on request from Adolf Hitler, was to ensure as many Germans as possible has affordable, well made transportation, that they could rely on to evacuate an area quickly if a threat such as a bombing were to occur.  I think that the fact that the advertisement was in black and white played a huge role in the Lemon as.  It portrayed simplicity and really got across the point of “you get what you see”.  There was not any flashy things to entice someone to want to buy into a lifestyle or make it seem like the Volkswagen Beetle was a vehicle that was going to turn you into an envious person or that as soon as you get into the car women or men will be attracted to you like magnets.  Which is why it was so successful because it did not get people’s hopes up or anything like that it just simply gave them an option. An affordable, well-built, peppy little vehicle, the fact that they only had one black and white picture and a bit of body copy yet it was one of the most impactful advertisements run of all time shows that sometimes “less is more”.