Tuesday, March 15, 2016

2016 Nissan GT-R Nismo: Whatever You Need it to Be !



Simply said the Nissan GT-R is whatever you need it to be. Wether you want a weekend warrior car for the track, a luxury car, an all our race car, or something to take you back and forth to the grocery store this is it. This car is visceral and very well refined to beat basically everything else in it's class. The car can literally be anything and everything you need it to be, "The creation of an ad can happen in any number of ways. Some people think in words. Ad great George Lois recommends writing first. Others think in images. Still others are switch hitters. It really does not matter which comes first, as long as both line and visual work synergistically and are based on a solid idea"(95). This car doesn't need some insane phrase. Just like the car it is cut and directly to the point. Doesn't really matter if you want to do over 200mph or never let the thing leave second gear. Either way it will be perfect for what you need it to do, "Copy has to sound fresh and not predictable. It also has to sound as though you are engaging in a natural conversation with the reader."(100). In this case a simple "Whatever You Need it to Be", really does hit home.

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