Promotion

I sat and thought about this for awhile, about what exactly could I come up with to promote this car then it hit me. You need to be cut and dry with something like this. Straight to the point, "...the best way to reach customers, regardless of the channel, is to actually offer them something they will value. (162.)  for starters a Twitter account needs to be made with the hashtag #Perfect. Literally everything you try to put the car through in end result is perfect. Launch during a drag race, perfect. Take a corner at over 80mph, perfect. Put coil-overs on the car, slam it to the floor and still want to maintain balance and style, perfect. The car just simply does not fail, when people can get a concept and understand it, it encourages them to take action and participate "...effective advertising could persuade you that a particular brand is better or more appealing than the competition"(2). Everyone else needs some huge gimmick and catch phrase while here it just simply does not fit nor is needed and customers notice that. "Here is the product, this is what we say it can do, after its tested every which and way it does exactly that and people appreciate honesty. Here, the sales pitch is woven into the drama, with the hope that the audience won't focus on the persuasive intent. Some say that audiences tend to be more skeptical of claims made in lectures, whereas dramas tend to disarm, dropping the level of skepticism. Lectures and dramas can be combined into one format, where the drama is interrupted by a mini lecture or vice versa"(108). People do not like what. We being creatives we are trained to perceive creative content from a profession point of view and evaluate. Normal everyday people don't do that so with a lack of words we must sometimes dumb down a message so that it can be quickly grasped and understood because attention spans run short these days. With that being said the brand needs a face. Someone people can associate with the brand and get comfortable with. "An average person, actor, model, or other celebrity—who positively represents the product, service, or group. If the role is a recurring one, that individual becomes the face and voice of the brand or group"(112). I think that this person needs to be someone well known but at the same time has a bit of mystery and a certain depth to their character which is why I think that Samuel L. Jackson needs to be the voice and face of all the commercials. "When so many brands are parity products and services, a celebrity endorsement can provide a point of differentiation and build brands through the purchase of a celebrity's cachet"(114). He is a reputable source, is not usually involved in controversy, and has a depth to his character. Similar to the car, no recalls, no huge issues, nothing but a well delivered product.