First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis
>Who?
In this commercial Hyundai was targeting parents, teens, and young adults. It appeals to the parents because like most parents their child going out for the night may it be a first date or a birthday party always raises question wether or not the kid is actually going to the destination in which they told their parents. I feel it has a little direction towards the kids because they can use the ability to track the car as a bit of leverage in being allowed to borrow the car from their parents or, possible even get their parents to buy them one, because they can rest assured the car is where they said it would be and if it isn't they can easily find out where it was taken to and, can keep tabs on their kids location.
>What?
In this commercial in particular I think what they are selling most are the additional features that come with the car. I think the key player in this ad is the ability to track the car. They didn't put too much focus on how it can save you if you were in an accident or how good the gas milage is. This commercial was more about giving parents another leg up on their kids by knowing where they are and trying to build that trust factor that kids wanting to borrow the car and declare some independence from their parents. Hyundai tried to give a kid the the mind set of "well maybe if they know where I am they wont have a problem with me using the car". Use the features as a sort of bargaining chip.
>Where?
The commercial took place all over the city, showing that the car wasn't a spaceship, in other words that it maneuverable even to a seemingly new, unexperienced driver. They went to several different places basically showing that it is designed to get you from point A to point B with as little hassle as possible in between.
>When?
In this case when fits into anytime. The car is practical, moderately priced within an average budget and, is an everyday car. Doesn't matter if you want to track your kids going out for the night or you simply cant find your car in the parking lot. It is a one size fits all kind of deal where it is functional and gets the job done.
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