Creative Content

For my creative content I constructed two composites of the car. In an area where you least expect to see a super-car for one and the other on a track/racing environment where it really shines. For the first example I decided to put it in a lot where trucks dock for unloading, because it is out back and out of the way and the car is hidden. "The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition"(152). If you aren't tearing down the street or the highway you would have no idea what type of car just passed you. It would just be a nice high end Nissan to most people. Showing that the vehicle can be operated in a sedated state. The throttle response is cut, steering and suspension dampened, thus turning an utter beast of a vehicle into a tame little Nissan. One could almost say turning it into a Luxury car because while it is a well established performance machine it also has only the highest level of craftsmanship on the interior. Which is why I put the first image in such an unexpected setting, "Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible..."(32). The same old ideas get boring, I am tired of the cliche ideas of cars driving and being blurry from motion or a big truck driving through some mud. "A brand or group embodies something: ethics, humanitarianism, preservation, coolness, fun, family values, respectability, excitement, energy, novelty, inventiveness, cutting-edge research, healthful living, an active lifestyle..."(58). Why not simply show a car not moving it is in it's element to be marveled at by those who can imagine what it could do if it were on. Sometimes you have got to let people imagination run wild and the rest will happen naturally. Let someone imagine and they will sell the car to themselves, which was exactly the reason for my just putting the GT-R at the track, motionless, on a very large skid-pad. It makes a drivers mind run wild with the possibilities of what could be, sometimes things are just meant to be and fit in perfectly with their environment and in this case, "To achieve unity, all the graphic elements must look as though they belong together"(159). The unity is perfect because the car is right where it was designed to be.