Competitive Analysis

This one made me smile. Honestly there isn't really anything that can compare with the GT-R Nismo at its price point, class, weight, and horsepower numbers. At this price point the car is compared with things that boast massive V-8 engines making massive horsepower numbers and torque numbers. Things like Dodge Challenger Hellcats, Mustang GT 500s, and Acura NSXs. On paper these cars seem to tower over the GT-R in some cases having 200-300 more horsepower and torque with similar weight. It only makes sense that that would destroy the GT-R. It comes down to refinement and engineering, those cars do not even come close performance wise in any aspect. They lose all the way across the board in every subject. The funny thing is "Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition"(2). Everyone picks from the same pile of parts. In the class all the metals used in the cars down to the stitching in the leather are the same. All the differences are is the execution of the final product. Nissan's craftsmanship is unmatched in this case. All the other brands have no clue why they lose so badly in all aspects of this class. It is simple, innovation. "The strategy helps define the brand's or group's personality and promise, differentiates it from the competition by defining the positioning, and codifies the brand essence"(72). I love how Nissan keeps a low profile and does not have commercials with the GT-R even in it, because it is established that it is the best and there is no real need to associate it with any other non-sense, all you need to think is perfect performance.