Analysis of Project in the Real World

My pitch and strategies behind it would be very successful. At this point in time mostly what people see is horsepower and how much does it cost. Mainly how much it costs. Since the general population don't exactly understand how all the numbers associated with cars work, "It's where the brand creates a commitment to a relationship. It's where the brand creates something useful to you, something that's a utility in your life,"(54). they are lead by dollar signs and the quality of the product. Basically as long as the car sounds fast and has nice leather it the actual numbers on paper do not really matter. "Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality..."(5), with that being said the only thing brands have to distinguish themselves in the car industry is actually delivering up to expectations. The GT-R is a great value and you really do get alot for the money you spend, "A branded utility is a product created by a brand or sponsor that is ostensibly useful to the consumer and generally (but not always) offered free of charge. The product (or branded utility) should provide a useful and pleasant experience for the consumer."(9).

Week 8 EOC: Godzilla !

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

Whatever You Need it to Be

2016 Nissan GT-R Nismo: Whatever You Need it to Be !

Simply said the Nissan GT-R is whatever you need it to be. Wether you want a weekend warrior car for the track, a luxury car, an all our race car, or something to take you back and forth to the grocery store this is it. This car is visceral and very well refined to beat basically everything else in it's class. The car can literally be anything and everything you need it to be, "The creation of an ad can happen in any number of ways. Some people think in words. Ad great George Lois recommends writing first. Others think in images. Still others are switch hitters. It really does not matter which comes first, as long as both line and visual work synergistically and are based on a solid idea"(95). This car doesn't need some insane phrase. Just like the car it is cut and directly to the point. Doesn't really matter if you want to do over 200mph or never let the thing leave second gear. Either way it will be perfect for what you need it to do, "Copy has to sound fresh and not predictable. It also has to sound as though you are engaging in a natural conversation with the reader."(100). In this case a simple "Whatever You Need it to Be", really does hit home.

Week 7 EOC: Final Project Pitch

For the most part in modern times people associate cost with performance when it comes to vehicles. In some respects this is true. Most performance driven cars of today, the higher the sticker the more you get. Most people can not even handling an actual custom built vehicle tuned for maximum performance, nor do they have the ability to build and maintain the vehicle. Therefor they have no problem when available to spend a bit of extra money to get as close to that experience as possible without taking full responsibility for things. They can literally "drive it like they stole it" because at the end of the day they can just take it to the dealership and get fixed right up in a jiffy with little to no effort. With that being said it all comes down to how much bang you get for your buck. The Nissan GT-R Nismo is the end all be all in the super-car class at the moment. For the most part the only thing that can beat a GT-R cost well over a million dollars. All you really have to do it turn the car on and try and hold on. All the systems are so well refined to where it makes crashing a difficult task at times. Nothing else in the class can compete so the pitch does not need to be over the top. All you need to hear is that it is perfect and if you don't believe I dare you to put it to the test.

Week 6 EOC: Grammys

Week 5 ECO: Favorite Superbowl Ad.

• First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis

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• > Who?
• In this commercial Hyundai was targeting parents, teens, and young adults. It appeals to the parents because like most parents their child going out for the night may it be a first date or a birthday party always raises question wether or not the kid is actually going to the destination in which they told their parents. I feel it has a little direction towards the kids because they can use the ability to track the car as a bit of leverage in being allowed to borrow the car from their parents or, possible even get their parents to buy them one, because they can rest assured the car is where they said it would be and if it isn't they can easily find out where it was taken to and, can keep tabs on their kids location.

• > What?
• In this commercial in particular I think what they are selling most are the additional features that come with the car. I think the key player in this ad is the ability to track the car. They didn't put too much focus on how it can save you if you were in an accident or how good the gas milage is. This commercial was more about giving parents another leg up on their kids by knowing where they are and trying to build that trust factor that kids wanting to borrow the car and declare some independence from their parents. Hyundai tried to give a kid the the mind set of "well maybe if they know where I am they wont have a problem with me using the car". Use the features as a sort of bargaining chip.

• > Where?
• The commercial took place all over the city, showing that the car wasn't a spaceship, in other words that it maneuverable even to a seemingly new, unexperienced driver. They went to several different places basically showing that it is designed to get you from point A to point B with as little hassle as possible in between.

• > When?
• In this case when fits into anytime. The car is practical, moderately priced within an average budget and, is an everyday car. Doesn't matter if you want to track your kids going out for the night or you simply cant find your car in the parking lot. It is a one size fits all kind of deal where it is functional and gets the job done.

• > Why?
• They think the product is needed because 

• > How?

Week 4 EOC: Role of Women in Contemporary Advertisment

Today sex sells. Nobody really even has any affiliation between their product and the commercial. For the most point most campaigns either have some stupid concept or a woman who is no-doubt being sexualized to the outer limits. For example Wendy's, uses beautiful women on the beach to simply make something look good. For one there probably isn't a Wendy's within 50 miles and secondly someone who looks like that would most likely never eat that burger which doesn't even look like that in real life anyways. Another example could be clothing, lets use Pump for example. They are using Kylie Jenner as their new face for their active wear. She is in no way active at all. Nothing about her says elite athlete. Basically in todays culture people like wearing active wear in order to portray an appearance that that are a health conscious person who actually exercises. In all honestly they wear it to look cute. Even looking at the poses in the ads. they are the least bit athletic. It looks like they told her "here hold this medicine ball and try to look cute". In my opinion it is a bit funny to see how much effort they put into the idea not realizing that that are literally becoming a hype beast brand which from a financial standpoint is a great idea but from an ethical standpoint is a horrible idea because it puts a lot of things the Pump brand has worked very hard for in jeopardy. Lastly why don't we have a look at the music industry. Literally all the videos consist of now days are naked girls. It is quite annoying because when someone actually has a great message it is instantly lost by an avalanche of half naked girls in the pool. I think that he use of women today in contemporary advertisement needs to be rethought. At this point companies are beating a dead horse and are the advertisements are beginning to clump together and coincide.