Week 3 EOC: Ethics in Tobacco

• Camel Cigarette Advertisement
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• 1. Determine the scenario: What happens in this frame?
• Joe Camel, the spokes character for the Camel Cigarette company is posing with a cigarette in his mouth, infront of what seems to be a Ferrari Testarossa. Which at this time is the it car to have, and on top of all that he has a beautiful woman leaning on it smiling at him, because she is attracted to his lifestyle and his "coolness" that comes from him smoking Camel Cigarettes.
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• 2. What is the setting? What are the conditions?
• This Shot appears to take place on some sort of beach area, in a highly populated city, Miami Perhaps, it is evening time and the sun is setting, which means the city is about to come alive and party-time is about to begin which is why Joe Camel and his date are dressed to impress because they are about to hit the town together. The relationship a lot of people desire to have.
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• 3. Who are the people or groups?
• In this clip only Joe Camel and his date can be seen, Joe Camel more prominently, portraying that he has some sort of prestige. He is much cooler than everyone in the city and that the woman being with him will become the envy of all the other women who see them together. In a lot of cases young to middle aged adults strive for this sort of celebrity.
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• 4. What is their point of view around this specific experience?
• From the perspective of this advertisement Joe Camel is above it all. He has everything the money, the fancy clothes, the exotic sports car, and a huge city with a booming night life at his whim and everyone sees him as the cool guy because he smokes Camel Cigarettes.
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• 5. What are their goals?
• It seems as if Joe Camel and his date plan to do nothing more than enjoy life. Everything seems to be at ease and they don't have very many cares in the world other than their own enjoyment and feeling and looking good while they do whatever it is they want to do. This is the message that the Camel company wanted to get across to their customers that whatever it is they do in life, make it look just that much cooler through smoking Camel Cigarettes.
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• 6. What are their assumptions? What are their perceptions?
• From the clip you can assume that Joe and the woman are successful business people, this is what I gathered from the setting, their dress, and the car. You can assume that they are the envy of many and everything they do is looks so much cooler when they smoke Camel Cigarettes while they do it. The audience can assume that they will be perceived as a little cooler also if they chose to smoke and use Camel products.
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• 7. Are there conflicts? Is there cooperation?
• It seems that there is cooperation in this advertisement. Joe Camel looks cool and the woman with him is the envy of other women because she is with Joe and together they are the coolest in the city. She compliments him by showing other guys that through him being the coolest he has the best woman, and she proves through him that being with Joe Camel, who smokes Camel Cigarettes, that she has the coolest guy. Therefore they share a relationship of cooperation.
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• 8. What are the outcomes?
• The audience of the advertisement begin to think that Camel Cigarettes will make them look cooler, so maybe they will try them out and it may work or it may not work. Either way the Camel advertisement staff has done their job because they got smokers to consider their brand and perhaps even got some to try them out bring in revenue, also they may have gotten new smokers to use their brand which should be their main focus, because from my experience once someone smokes a certain brand they usually are devoted to they same brand for years and years, and in some cases refuse to smoke any other cigarette. 

Week 2 EOC: Red Bull

From my experience I wouldn't call it safe but Red Bull is a step safer than Monster. It is a bit more balanced, chemical composition, wise and contains more than acid, caffeine and sugar, also their advertising delivery is so much better. They target newly middle ages people who don't want their last spark of energy to die. The target market of people that Red Bull targets are young people in aging bodies, the energy drink is more than just a jolt of bodily energy. It gives them a mentality that when they drink it that somehow they become more than a average middle aged person, but become a daredevil, stunt-driver, prankster, whatever it is that they think that able bodied young adults who lead an adventurous life do. I think that Red Bulls marketing strategy is amazing because they seem to know exactly who it is they are trying to reach out to. Which is why they have associated their brand with action sports. Ranging from competitive stunt-plane flying to monster truck driving. They are giving their customers hope, that with each sip their body is instantly refreshed and renewed and they can go out and adventure. It works surprisingly though. People drink the stuff up by the case loads because it makes them feel invigorated, even-though it is nothing more than basically an extended sugar high. In the advertising field it may be quite the challenge to separate yourself from all the other energy drink brands because they all want to portray the same image and get across the same message, this is the information I got about Red Bull from our class week two.

Week 1 EOC: Volkswagen "Lemon" Ad.

At the time of the Volkswagen Lemon advertisement being run its simplicity had A huge impact on advertising.  The ad was so simple, it was in black and white, there were no women, nor did it contain background scenery.  Most of all they titled it “Lemon.” Which basically means a cheap car that doesn’t work very well. With that being said they were implying by calling it a lemon that is was very cheap, easy to fix, small, didn’t require very much maintenance, and got you where you needed to go.  All the aspects involved with a cheap car, only in this case this one was very well made. Which is why the advertisement was so revolutionary.  They only wanted to show you what you get, a cheap, maintainable, peppy little vehicle.  The entire purpose of the Volkswagen Beetle, on request from Adolf Hitler, was to ensure as many Germans as possible has affordable, well made transportation, that they could rely on to evacuate an area quickly if a threat such as a bombing were to occur.  I think that the fact that the advertisement was in black and white played a huge role in the Lemon as.  It portrayed simplicity and really got across the point of “you get what you see”.  There was not any flashy things to entice someone to want to buy into a lifestyle or make it seem like the Volkswagen Beetle was a vehicle that was going to turn you into an envious person or that as soon as you get into the car women or men will be attracted to you like magnets.  Which is why it was so successful because it did not get people’s hopes up or anything like that it just simply gave them an option. An affordable, well-built, peppy little vehicle, the fact that they only had one black and white picture and a bit of body copy yet it was one of the most impactful advertisements run of all time shows that sometimes “less is more”.