Analysis of Project in the Real World

My pitch and strategies behind it would be very successful. At this point in time mostly what people see is horsepower and how much does it cost. Mainly how much it costs. Since the general population don't exactly understand how all the numbers associated with cars work, "It's where the brand creates a commitment to a relationship. It's where the brand creates something useful to you, something that's a utility in your life,"(54). they are lead by dollar signs and the quality of the product. Basically as long as the car sounds fast and has nice leather it the actual numbers on paper do not really matter. "Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality..."(5), with that being said the only thing brands have to distinguish themselves in the car industry is actually delivering up to expectations. The GT-R is a great value and you really do get alot for the money you spend, "A branded utility is a product created by a brand or sponsor that is ostensibly useful to the consumer and generally (but not always) offered free of charge. The product (or branded utility) should provide a useful and pleasant experience for the consumer."(9).