Week 4 EOC: Role of Women in Contemporary Advertisment

Today sex sells. Nobody really even has any affiliation between their product and the commercial. For the most point most campaigns either have some stupid concept or a woman who is no-doubt being sexualized to the outer limits. For example Wendy's, uses beautiful women on the beach to simply make something look good. For one there probably isn't a Wendy's within 50 miles and secondly someone who looks like that would most likely never eat that burger which doesn't even look like that in real life anyways. Another example could be clothing, lets use Pump for example. They are using Kylie Jenner as their new face for their active wear. She is in no way active at all. Nothing about her says elite athlete. Basically in todays culture people like wearing active wear in order to portray an appearance that that are a health conscious person who actually exercises. In all honestly they wear it to look cute. Even looking at the poses in the ads. they are the least bit athletic. It looks like they told her "here hold this medicine ball and try to look cute". In my opinion it is a bit funny to see how much effort they put into the idea not realizing that that are literally becoming a hype beast brand which from a financial standpoint is a great idea but from an ethical standpoint is a horrible idea because it puts a lot of things the Pump brand has worked very hard for in jeopardy. Lastly why don't we have a look at the music industry. Literally all the videos consist of now days are naked girls. It is quite annoying because when someone actually has a great message it is instantly lost by an avalanche of half naked girls in the pool. I think that he use of women today in contemporary advertisement needs to be rethought. At this point companies are beating a dead horse and are the advertisements are beginning to clump together and coincide.